Archive for May, 2009

The Lie Of Free Continues


If you believe the buzz, if you are foolish enough to fall for the gurus, then you probably think that “FREE!” is the next best thing in marketing. As I mentioned last time out, Chris Anderson of Wired is coming out with a new book about “FREE!”, which oddly has been very slow to [...]

The Long Lie


A few years ago, Chris Anderson, the editor in chief of Wired Magazine wrote a book called “The Long Tail”. In a nutshell, Anderson’s observations were based mostly around the book, video, and music business. With companies such as Amazon being able to stock a significantly larger collection of books than your local [...]